Digital Content Manager

WLNS 6 News

Lansing, MI, United States
Digital content and journalism experience
Seo best practices
Ap style
The Digital Content Manager will oversee and train web and TV streaming reporters and producers, social media, and digital video, including building the audience for the station's CTV streaming channel

Job Summary

  • The Digital Content Manager will oversee and train web and TV streaming reporters and producers, social media, and digital video, including building the audience for the station's CTV streaming channel.
  • This role involves leading both the digital desk and assignment desk to gather information and push it out to the appropriate platform (TV, Digital, OTT).
  • The Digital Content Manager is responsible for meeting local KPI goals, ensuring traffic is regularly growing, and improving the daily packaging of all digital editorial content to increase user traffic and engagement.

Matching Summary

The Digital Content Manager will oversee and train web and TV streaming reporters and producers, social media, and digital video, including building the audience for the station's CTV streaming channel.

Skills & Requirements

Must-have

  • Digital content and journalism experience
  • SEO best practices
  • AP Style
  • Google Analytics
  • MS Office proficiency
  • Writing engaging headlines
  • Packaging content for engagement

Nice-to-have

  • Team player with excellent interpersonal skills
  • Quick decision-maker
  • Thrives under pressure
  • Competitive spirit
  • Schedule flexibility

Key Requirements

  • 2 years of experience in digital content and journalism
  • Proficiency in MS Office
  • Strong understanding of Google Analytics

Work Rights

Not specified

Tailored Resume

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