Base: $79,840 to $99,800 annually; bonus/equity: e...
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Crm lifecycle strategy optimization
Ai-powered decisioning frameworks
Customer journey orchestration
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BetMGM is seeking a Senior CRM Lifecycle Optimization Associate to enhance customer engagement and revenue through data-driven lifecycle marketing strategies. The role involves optimizing customer journeys using AI, predictive modeling, and collaboration with various teams to drive measurable outcomes in the online gaming sector.
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Job Summary
This role focuses on designing adaptive, personalized customer journeys powered by real-time data and AI-driven decision models across sports, casino, and poker verticals.
The position requires championing the use of predictive modeling and experimentation frameworks to enhance personalization and next-best-action strategies while ensuring clear ROI.
BetMGM offers a comprehensive benefits package including medical, dental, vision, 401(k) with company match, flexible paid time off, and professional development reimbursement.
Matching Summary
Match Score: 75
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BetMGM is seeking a Senior CRM Lifecycle Optimization Associate to enhance customer engagement and revenue through data-driven lifecycle marketing strategies. The role involves optimizing customer journeys using AI, predictive modeling, and collaboration with various teams to drive measurable outcomes in the online gaming sector.
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Salary
Base: $79,840 to $99,800 annually; Bonus/Equity: Eligible for performance-based bonus plan; Benefits: Medical, Dental, Vision, Life, Disability Insurance, 401(k) match, FSA, commuter savings, PTO, professional development
Skills & Requirements
Must-have
CRM lifecycle strategy optimization
AI-powered decisioning frameworks
Customer journey orchestration
A/B testing and experimentation
Marketing automation platforms
Incremental revenue analysis
Nice-to-have
Sports betting or casino experience
Cross-functional collaboration skills
Strategic thought partnership
Ambiguity navigation abilities
High ownership mentality
Key Requirements
Proven experience building lifecycle strategies in digital environments
Hands-on experience with marketing automation platforms like Optimove
Solid understanding of regulated online gaming or sports betting
Legal authorization to work in the U.S. without sponsorship