M&T Bank is seeking an Acquisition Marketing Manager for their Retail Deposits division, focused on driving customer acquisition and profitable growth through strategic marketing initiatives. The ideal candidate will possess extensive marketing experience, particularly in retail banking, and will be responsible for developing and optimizing integrated marketing strategies to enhance customer engagement and deposit growth
Job Summary
Drive profitable growth for the Retail Deposits business with primary accountability for customer acquisition.
Design, activate, and optimize end-to-end acquisition journeys from audience and offer strategy through channel orchestration, execution, measurement, and continuous optimization.
Lead structured test-and-learn initiatives to uncover actionable journey insights, identify friction points, validate assumptions, and drive continuous optimization across acquisition workflows.
Matching Summary
Match Score: 85
M&T Bank is seeking an Acquisition Marketing Manager for their Retail Deposits division, focused on driving customer acquisition and profitable growth through strategic marketing initiatives. The ideal candidate will possess extensive marketing experience, particularly in retail banking, and will be responsible for developing and optimizing integrated marketing strategies to enhance customer engagement and deposit growth.
Salary
$107,500.00 - $179,100.00 Annual
Skills & Requirements
Must-have
data-driven marketing leader
profitable growth
customer acquisition
integrated marketing strategies
end-to-end acquisition journeys
omni-channel acquisition campaigns
Nice-to-have
consumer insights
segment-specific journeys
seamless activation across channels
strengthen customer primacy
improve funding mix
Key Requirements
Bachelor's Degree
7 years of marketing experience
2 years managerial experience
Experience in developing talent
Experience in dealing with escalated issues
Proven ability to research, evaluate and recommend changes to marketing strategy