Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Proven pipeline and revenue impact delivery
Experience with partner ecosystems or marketplaces
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of its Marketplace, enhancing customer engagement and partner collaboration. The role requires expertise in B2B SaaS marketing, especially within partner ecosystems, and offers a fully remote work environment with a strong company culture rooted in integrity and collaboration. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact for the Workday Marketplace ecosystem.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners while providing tools for long-term growth.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of its Marketplace, enhancing customer engagement and partner collaboration. The role requires expertise in B2B SaaS marketing, especially within partner ecosystems, and offers a fully remote work environment with a strong company culture rooted in integrity and collaboration. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Proven pipeline and revenue impact delivery
  • Experience with partner ecosystems or marketplaces
  • Strong analytical skills for performance data
  • Funnel optimization from traffic to conversion

Nice-to-have

  • Co-marketing program development in cloud ecosystems
  • Integrated campaign execution across digital channels
  • Hands-on experimentation and conversion optimization
  • Ability to translate technical solutions into value props
  • Strong storytelling and cross-functional collaboration

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Experience working within technology marketplaces
  • Demonstrated ability to deliver measurable pipeline impact

Work Rights

Not specified

Tailored Resume

Cover Letter