Not specified (potentially hybrid or in-office based on company culture).
Financial product management experience
Funnel and lead type analysis
Commercial campaign planning
BBVA is seeking a Senior Manager for its Individuals division, responsible for leading business analysis, marketing campaigns, and digital sales projects. The ideal candidate will have a strong background in financial product management, particularly in retail banking or insurance, and possess expertise in data-driven decision-making
Job Summary
The role involves leading the analysis of funnels, leads, and customer segments to drive business growth.
Candidates will be responsible for creating and planning commercial campaigns across various channels and managing budgets effectively.
BBVA seeks a professional with solid experience in retail banking or insurance to design commercial strategies that achieve sales lift.
Matching Summary
Match Score: 85
BBVA is seeking a Senior Manager for its Individuals division, responsible for leading business analysis, marketing campaigns, and digital sales projects. The ideal candidate will have a strong background in financial product management, particularly in retail banking or insurance, and possess expertise in data-driven decision-making.
Skills & Requirements
Must-have
Financial product management experience
Funnel and lead type analysis
Commercial campaign planning
Business case creation
Digital conversion strategies
CRM and A/B testing coordination
Nice-to-have
Continuous improvement mindset
Multidisciplinary team collaboration
Strategic long-term planning
Data-driven decision making
Key Requirements
Bachelor's degree in Administration or Industrial Engineering
Solid track record in financial product management
Experience in retail banking or insurance sectors
Work Rights
Visa/work permit required if applying from outside current country