Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels
Job Summary
Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels.
Initiate and execute product and segmentation strategies to penetrate different segments to uplift productivity.
Coordinate closely with partners and internal to ensure product proposition & strategies are aligned with country plans and executed in a timely manner to support different distribution channels.
Matching Summary
Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels.
Skills & Requirements
Must-have
Product strategy formulation
Customer segmentation
Digital distribution platforms
Partner engagement
Channel expansion
Insurance penetration
Nice-to-have
Creative mindset
Customer-oriented service
Inspiring meaningful connections
Purpose-led brand positioning
Key Requirements
Minimum 10 years relevant experience
University / College graduate
High proficiency in written English and Chinese
Good communication, presentation and influence skills