The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition
Job Summary
The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition.
Implement consumer acquisition and retention journeys from awareness → booking → service → repeat usage and drive D2C leads and bookings into partner workshops through performance marketing, affiliates, and auto platforms.
At bp, we provide the following environment and benefits to you: A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued.
Matching Summary
The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition.
Skills & Requirements
Must-have
Customer & Channel Marketing Lead
Independent Workshop (IWS) channel
D2C-Led Demand Generation
Digital and CRM-led touch-points
Channel Marketing plans execution
Agency management and external partners
Nice-to-have
Passion for innovation and excellence
Collaborative spirit
Dynamic and inclusive organization
Fast-paced learning environment
Nurturing top talent
Key Requirements
10+ years of experience in sales, marketing, or growth roles
University degree in Sales and Marketing
Experience in services, retail, platforms, mobility, automotive, or allied sectors
Hands-on experience with digital, creative, or performance marketing partners