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Kraft Heinz is seeking a Culinary & AFH Category Manager to lead the development and execution of marketing strategies for key product categories in Egypt. The ideal candidate will have experience in brand management within the FMCG sector, with strong analytical and leadership skills to drive business growth.
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Job Summary
Lead the Culinary Category including Tomato Paste, Ready to Cook Sauce, and Vinegar for the Away from Home channel.
Partner with the Marketing Head to develop Annual Operating Plans and drive business growth through competitive gaps.
Oversee brand performance tracking, marketing campaigns, and new product development initiatives from idea generation to post-launch audits.
Matching Summary
Match Score: 75
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Kraft Heinz is seeking a Culinary & AFH Category Manager to lead the development and execution of marketing strategies for key product categories in Egypt. The ideal candidate will have experience in brand management within the FMCG sector, with strong analytical and leadership skills to drive business growth.
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Skills & Requirements
Must-have
FMCG brand management experience
Annual Operating Plan development
New product development leadership
Consumer insights analysis
Cross-functional team collaboration
Nice-to-have
Strong analytical and creative thinking
Proactive problem-solving approach
Result-driven consumer orientation
Key Requirements
Bachelor's degree in marketing or business administration