Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product
Job Summary
Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product.
Participate in designing a series of national activities and ensure key strategy implementation, follow-up feedback and improvement.
Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal.
Matching Summary
Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product.