Senior Director, Marketing Capabilities & Technology Enablement

Coca-Cola HBC AG

Atlanta, GA, United States
Base: $193,000 - $224,000; bonus/equity: 30% annua...
Martech strategy and enablement
Ai-enabled marketing workflows
Marketing capability strategy
This role leads the development of future-ready marketing capabilities by uniting core marketing excellence with technology- and AI-enabled ways of working

Job Summary

  • This role leads the development of future-ready marketing capabilities by uniting core marketing excellence with technology- and AI-enabled ways of working.
  • The Senior Director defines and activates the NAOU Marketing Capability strategy, ensuring marketers have foundational skills and embedding modern platforms, automation, and data-driven workflows.
  • The position requires translating technology investments into practical, scalable capability outcomes that improve effectiveness, speed, and marketer experience across North America Marketing.

Matching Summary

This role leads the development of future-ready marketing capabilities by uniting core marketing excellence with technology- and AI-enabled ways of working.

Salary

Base: $193,000 - $224,000; Bonus/Equity: 30% Annual Incentive Reference Value; Benefits: Full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • MarTech strategy and enablement
  • AI-enabled marketing workflows
  • Marketing capability strategy
  • Data-driven decisioning
  • Platform fluency for marketers

Nice-to-have

  • Growth mindset and continuous learning
  • Curious, empowered, inclusive, and agile
  • Outside-in perspective on trends

Key Requirements

  • Bachelor’s degree in Marketing, Business, Technology, or related field
  • Senior leadership experience
  • Deep understanding of MarTech ecosystems
  • Proven experience designing and scaling enterprise enablement programs
  • Ability to influence senior stakeholders

Work Rights

Must be authorized to work in the United States

Tailored Resume

Cover Letter