The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion
Job Summary
The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion.
This role requires effective collaboration with internal teams and external stakeholders to ensure successful marketing execution across multiple channels and regions.
At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges.
Matching Summary
The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion.
Skills & Requirements
Must-have
Lead generation using diverse channels
Market research and analysis
Competitor account database maintenance
Customer experience initiatives support
Collaboration with commercial teams
Google Ads proficiency
Nice-to-have
Industry association engagement
Government agency liaison
New market entry support
Key Requirements
Bachelor’s Degree in Marketing, Business Administration, or related field
Minimum 5 years’ experience in marketing, sales, or customer interface roles
Strong experience in leads generation, government officer engagement, and market research