Marketing Manager, Oreo Snacks, Oreo, Marketing, China

Mondelez International

Shanghai, China
On-site
Consumer behavior
Brand portfolio strategy
Integrated marketing communications
Mondelēz International is seeking a Marketing Manager for its Oreo Snacks brand in Shanghai, China. The role involves developing and executing marketing strategies to drive brand growth and requires strong consumer insights and leadership capabilities

Job Summary

  • Implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth.
  • Develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives.
  • Based on deep consumer insights and brand positioning, develop and implement integrated marketing communications and 360 degree campaigns.

Matching Summary

Match Score: 85

Mondelēz International is seeking a Marketing Manager for its Oreo Snacks brand in Shanghai, China. The role involves developing and executing marketing strategies to drive brand growth and requires strong consumer insights and leadership capabilities.

Skills & Requirements

Must-have

  • consumer behavior
  • brand portfolio strategy
  • integrated marketing communications
  • 360 degree campaigns
  • profit and loss management

Nice-to-have

  • consumer goods sector experience
  • diverse economic environments
  • cross-functional collaboration
  • strategic acumen

Key Requirements

  • Consumer behavior experience
  • Experience in matrix environment
  • Experience managing business objectives beyond brand and budget
  • Analytics and creativity balance
  • Leading and influencing teams
  • Executive presentation skills

Work Rights

Not specified

Tailored Resume

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