Marketing Automation Manager

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd (pleasanton); base: ...
Hybrid (at least 50% of time spent in-office or field with customers, prospects, and partners)
5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
Workday is seeking a Marketing Automation Manager to enhance their marketing technology stack, primarily focusing on the Marketo platform. This role involves strategic design, hands-on execution, and collaboration across teams to optimize marketing operations and implement AI features

Job Summary

  • The role involves serving as the primary architect for the Marketo foundation to ensure robust systems and documented processes.
  • You will play a pivotal role in building AI-ready data foundations that power the next generation of marketing operations.
  • Workday offers a flexible work approach requiring at least half of the time each quarter to be spent in-office or in the field.

Matching Summary

Match Score: 85

Workday is seeking a Marketing Automation Manager to enhance their marketing technology stack, primarily focusing on the Marketo platform. This role involves strategic design, hands-on execution, and collaboration across teams to optimize marketing operations and implement AI features.

Salary

Base: $112,000 - $168,000 USD (Pleasanton); Base: $94,600 - $168,000 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • AI-driven marketing feature implementation
  • Technical documentation creation

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Familiarity with Adobe Real-Time CDP
  • Project management certification
  • Background in M&A data migrations
  • Curiosity for AI in MarTech

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Managing enterprise-scale Marketo instances
  • Experience mapping data schemas during acquisitions

Work Rights

Not specified

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