Marketing Effectiveness, Senior Vice President

Citigroup

Dublin, Leinster, Ireland
Base: €109,920.00 - €164,880.00; bonus/equity: not...
Hybrid
Marketing measurement frameworks
Marketing mix modeling mmm
Multi-touch attribution mta
Citigroup is seeking a Senior Vice President of Marketing Effectiveness in Dublin, Ireland, to drive data-driven marketing initiatives and optimize measurement frameworks across its marketing organization. The ideal candidate should have extensive experience in marketing analytics, a strong understanding of measurement techniques, and the ability to translate complex data into actionable strategies

Job Summary

  • This strategic role is pivotal in driving marketing and business growth by embedding robust measurement and data-driven insights across the organization.
  • The successful candidate will establish governance for measurement frameworks to quantify the business impact of content, sponsorships, and experiential events.
  • Citi offers a career with over 230,000 dedicated people globally, providing opportunities for growth, community impact, and competitive compensation.

Matching Summary

Match Score: 85

Citigroup is seeking a Senior Vice President of Marketing Effectiveness in Dublin, Ireland, to drive data-driven marketing initiatives and optimize measurement frameworks across its marketing organization. The ideal candidate should have extensive experience in marketing analytics, a strong understanding of measurement techniques, and the ability to translate complex data into actionable strategies.

Salary

Base: €109,920.00 - €164,880.00; Bonus/Equity: Not specified; Benefits: Global benefits including well-being and work-life balance support

Skills & Requirements

Must-have

  • Marketing measurement frameworks
  • Marketing mix modeling MMM
  • Multi-touch attribution MTA
  • Brand lift studies
  • ROI analysis expertise
  • Data-driven marketing culture

Nice-to-have

  • Financial services industry experience
  • Content marketing measurement
  • Sponsorship and event measurement
  • Strong storytelling with data
  • Influence in matrixed organizations

Key Requirements

  • Bachelor's degree required; Master's preferred
  • Progressive experience in marketing analytics or science
  • Hands-on experience with MMM, MTA, and brand lift studies
  • Proven ability to influence senior leadership and stakeholders

Work Rights

Not specified

Tailored Resume

Cover Letter