Senior Director, Marketing Capabilities & Technology Enablement

The Coca-Cola Company

Atlanta, United States of America
Base: $193,000 - $224,000; bonus/equity: annual in...
Martech strategy and enablement
Ai enabled marketing
Tech augmented workflows
This role leads the development of future-ready marketing capabilities by uniting core marketing excellence with technology- and AI-enabled ways of working

Job Summary

  • This role leads the development of future-ready marketing capabilities by uniting core marketing excellence with technology- and AI-enabled ways of working.
  • The Senior Director defines and activates the NAOU Marketing Capability strategy, ensuring marketers have foundational skills while embedding modern platforms and data-driven workflows.
  • The company is taking deliberate action to nurture an inclusive culture that is grounded in its company purpose, to refresh the world and make a difference.

Matching Summary

This role leads the development of future-ready marketing capabilities by uniting core marketing excellence with technology- and AI-enabled ways of working.

Salary

Base: $193,000 - $224,000; Bonus/Equity: Annual Incentive Reference Value Percentage: 30; Benefits: A full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • MarTech strategy and enablement
  • AI enabled marketing
  • tech augmented workflows
  • enterprise enablement programs
  • data driven decisioning

Nice-to-have

  • growth mindset
  • inclusive culture
  • agile ways of working
  • curious and empowered

Key Requirements

  • Bachelor’s degree in Marketing, Business, Technology
  • Senior leadership experience
  • Proven experience scaling enablement programs
  • Ability to influence senior stakeholders
  • Experience with adult learning and change management

Work Rights

Must be authorized to work in the US

Tailored Resume

Cover Letter