Senior Programmatic Analyst

Dentsu (电通)

Nanjing, China
On-site
4+ years performance advertising experience
2+ years douyin/ju liang engine bidding experience
Advanced excel skills including power query
Dentsu is seeking a Senior Programmatic Analyst to join their performance marketing team in Nanjing or Shanghai. The ideal candidate will have extensive experience in performance advertising, particularly with platforms like Douyin and will be responsible for managing full-cycle ad campaigns, data analysis, and strategic client consultations

Job Summary

  • The role involves managing full-link ad placement across major platforms like Douyin, Tencent Ads, and Xiaohongshu.
  • Candidates will utilize deep data modeling and Excel analysis to optimize ROI and CPA metrics for key clients.
  • This position requires collaborating with global experts to provide strategic media investment advice and creative direction.

Matching Summary

Match Score: 85

Dentsu is seeking a Senior Programmatic Analyst to join their performance marketing team in Nanjing or Shanghai. The ideal candidate will have extensive experience in performance advertising, particularly with platforms like Douyin and will be responsible for managing full-cycle ad campaigns, data analysis, and strategic client consultations.

Skills & Requirements

Must-have

  • 4+ years performance advertising experience
  • 2+ years Douyin/Ju Liang Engine bidding experience
  • Advanced Excel skills including Power Query
  • Strong logical thinking and data sensitivity
  • Proficiency in PPT reporting and presentation

Nice-to-have

  • Experience with 4A agency environment
  • Official Ju Liang Engine certification
  • Experience managing large budget operations
  • Ability to lead team growth breakthroughs
  • Proactive industry trend analysis skills

Key Requirements

  • Bachelor's degree or above
  • Marketing, Advertising, or Statistics major preferred
  • Excellent English reading and writing proficiency
  • High stress tolerance and responsibility

Work Rights

Not specified

Tailored Resume

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