Mastery of douyin marketing products (doujin, xingtu, yuntu)
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Haleon is seeking a Senior Emarketing Manager to oversee the content and paid media strategies for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have extensive experience in brand social marketing, particularly within the Douyin e-commerce sector, and will be responsible for driving brand visibility and efficiency through data-driven decision-making and cross-functional collaboration.
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Job Summary
The role is fully responsible for developing the annual content strategy and executing paid media campaigns on the Douyin platform for Caltrate and Centrum brands.
Candidates must lead the strategy for advertising ROI while establishing a robust data monitoring system to rapidly iterate and optimize marketing efforts.
This position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of activities.
Matching Summary
Match Score: 75
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Haleon is seeking a Senior Emarketing Manager to oversee the content and paid media strategies for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have extensive experience in brand social marketing, particularly within the Douyin e-commerce sector, and will be responsible for driving brand visibility and efficiency through data-driven decision-making and cross-functional collaboration.
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Skills & Requirements
Must-have
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Mastery of Douyin marketing products (Doujin, Xingtu, Yuntu)
Proven track record managing 500 million RMB budget
Strong data analysis and ROI optimization skills
Nice-to-have
Experience with cross-functional team collaboration
Strategic vision with operational detail focus
High sensitivity to content trends and aesthetics
Ability to influence stakeholders without authority
Key Requirements
Bachelor's degree or above
5+ years in brand social marketing or Douyin e-commerce
Experience managing 500 million RMB budget preferred