The purpose of the Brand Manager role is to ensure healthy brand equity that generates cultural relevance for the brand in the market, achieving a competitive value equation that allows for long-term sustainability
Job Summary
The purpose of the Brand Manager role is to ensure healthy brand equity that generates cultural relevance for the brand in the market, achieving a competitive value equation that allows for long-term sustainability.
Develop and implement the brand strategy (MBP), ensuring deep understanding of the brand (Brand Book, Positioning, Asset Management, etc.) and product/liquid in charge.
Analyze 360 performance of brand indicators (Brand Health, Financials, Share Analysis, Sales and Market Performance) and stay continuously aware of consumer insights for strategic decision-making.
Matching Summary
The purpose of the Brand Manager role is to ensure healthy brand equity that generates cultural relevance for the brand in the market, achieving a competitive value equation that allows for long-term sustainability.
Skills & Requirements
Must-have
Brand Equity and Cultural Relevance
Competitive Value Equation
Develop and Implement Brand Strategy
Deep Brand and Product Understanding
Omnichannel Campaign Execution
360 Performance Analysis
Consumer Insights for Strategy
Nice-to-have
Energetic and Proactive Leader
Critical and Analytical Thinker
Curiosity and Agility
Storytelling for Brand Plans
Structured Critical Thinking
Key Requirements
Proven and solid experience as Brand Manager
Proven experience managing multifunctional teams
English communication (written and verbal)
Analyze diverse information sources (consumer, financial, brand performance, Nielsen)