Play a pivotal role in TELUS' new Generative Engine Optimization (GEO) strategy, monitoring and optimizing brand mentions across generative AI platforms
Job Summary
Play a pivotal role in TELUS' new Generative Engine Optimization (GEO) strategy, monitoring and optimizing brand mentions across generative AI platforms.
Develop and implement comprehensive off-page SEO strategies to improve domain authority, backlink profiles, and organic search rankings.
Collaborate cross-functionally with content, PR, product, and brand teams to amplify TELUS' presence in both traditional search and emerging AI-driven discovery platforms.
Matching Summary
Play a pivotal role in TELUS' new Generative Engine Optimization (GEO) strategy, monitoring and optimizing brand mentions across generative AI platforms.
Skills & Requirements
Must-have
Generative Engine Optimization (GEO)
AI citation tracking
Off-page SEO strategy
Digital PR campaigns
Link building opportunities
SEO tools (Ahrefs, SEMrush, Moz, Majestic)
Media monitoring platforms
Nice-to-have
AI search monitoring
LLM citation understanding
Digital PR in telecom/tech
E-E-A-T principles
Key Requirements
3+ years of experience in off-page SEO, digital PR, or link building
Proven track record of earning high-quality backlinks
Hands-on experience with SEO tools
Experience with media monitoring and PR platforms
Strong understanding of search engine algorithms
Excellent written and verbal communication skills
Strong analytical skills
Ability to work cross-functionally
Self-starter with strong project management skills