Customer Acquisition Lead (digital)

ING

**
Digital performance marketing
SEM
Affiliates
** ING is seeking a Customer Acquisition Lead (Digital) to enhance their digital marketing strategies and drive customer growth. The role involves leading a team to optimize lead generation and conversion processes while promoting a customer-centric approach in a collaborative environment. **

Job Summary

  • As our Customer Acquisition Lead (Digital), you’ll shape the strategies and experiences that drive meaningful growth.
  • You’ll lead a team of performance marketers and SEO specialists to uplift lead generation, optimise conversion journeys, and deliver commercial outcomes that move the needle.
  • Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated.

Matching Summary

Match Score: 75

** ING is seeking a Customer Acquisition Lead (Digital) to enhance their digital marketing strategies and drive customer growth. The role involves leading a team to optimize lead generation and conversion processes while promoting a customer-centric approach in a collaborative environment. **

Skills & Requirements

Must-have

  • digital performance marketing
  • SEM
  • affiliates
  • optimisation
  • Google Ads
  • Adobe Analytics

Nice-to-have

  • customer first thinker
  • lead by example
  • cross functional squads
  • sustainability activity

Key Requirements

  • Deep hands-on experience in digital performance marketing
  • Exceptional analytical mindset
  • Comfortable with commercial targets and performance KPIs

Work Rights

Not specified

Tailored Resume

Cover Letter