Marketing Specialist Ii

Nordson Test & Inspection

Minnesota, United States
Base: $80,000-$100,000 annually; bonus/equity: 3% ...
B2b marketing experience
Product positioning and messaging
Event planning and execution
This position is responsible for driving market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products

Job Summary

  • This position is responsible for driving market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products.
  • The role includes managing secondary and primary research, shaping product positioning and messaging, and creating marketing materials like presentations, case studies, and white papers.
  • Benefits include Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance.

Matching Summary

This position is responsible for driving market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products.

Salary

Base: $80,000-$100,000 annually; Bonus/Equity: 3% bonus target; Benefits: Medical, Rx, Vision, Dental, HSA, 401k, Life Insurance, PTO, Paid Holidays, Volunteer Time Off, Matching Gifts Program

Skills & Requirements

Must-have

  • B2B marketing experience
  • product positioning and messaging
  • event planning and execution
  • digital marketing campaigns
  • PR and advertising coordination

Nice-to-have

  • strong understanding of technical products
  • collaborative environment
  • creating a diverse and inclusive workplace

Key Requirements

  • Bachelor’s degree in marketing, Engineering, or a related field
  • 5+ years of B2B marketing experience
  • Proficiency in marketing automation tools and analytics platforms
  • Ability to work cross-functionally and manage multiple projects

Work Rights

Not specified

Tailored Resume

Cover Letter