Digital Marketing Consultant - Africa

Caterpillar Inc.

Kempton Park, South Africa
Onsite
Digital marketing campaign execution
Customer engagement platforms
Lead generation and management
Develop and execute an Africa-wide marketing communications strategy aligned to CSGR go-to-market priorities

Job Summary

  • Develop and execute an Africa-wide marketing communications strategy aligned to CSGR go-to-market priorities.
  • Partner closely with regional leadership, dealers, and global marketing teams to translate strategy into scalable marketing programs.
  • Manage regional agencies and external partners with clear KPIs and accountability, and partner on marketing budget planning and ROI tracking.

Matching Summary

Develop and execute an Africa-wide marketing communications strategy aligned to CSGR go-to-market priorities.

Skills & Requirements

Must-have

  • Digital marketing campaign execution
  • Customer engagement platforms
  • Lead generation and management
  • Marketing communications strategy
  • Dealer channel marketing

Nice-to-have

  • Cross-cultural collaboration
  • Stakeholder management skills
  • Emerging market context experience
  • French or Arabic language proficiency

Key Requirements

  • 7 - 10+ years marketing experience
  • Experience in Africa or other Growth Regions
  • Knowledge of dealer-led go-to-market models
  • Familiarity with CRM and marketing automation

Work Rights

Not specified

Tailored Resume

Cover Letter