Vice President, Marketing - Consumer Financial Services At Public Relations / Marketing / Media

Me2Works

On-site
Marketing strategy development
End-to-end campaign management
Market trend analysis
The role involves formulating and implementing marketing strategies and campaigns to drive customer acquisition and enhance cross-selling opportunities within OCBC Hong Kong’s Consumer Financial Services Division

Job Summary

  • The role involves formulating and implementing marketing strategies and campaigns to drive customer acquisition and enhance cross-selling opportunities within OCBC Hong Kong’s Consumer Financial Services Division.
  • You will design, plan, and execute marketing campaigns while managing budgets and evaluating campaign performance to ensure effectiveness and identify improvements.
  • The position requires overseeing content across digital and physical customer touchpoints and supporting due diligence on marketing materials, including event organization.

Matching Summary

The role involves formulating and implementing marketing strategies and campaigns to drive customer acquisition and enhance cross-selling opportunities within OCBC Hong Kong’s Consumer Financial Services Division.

Skills & Requirements

Must-have

  • Marketing strategy development
  • End-to-end campaign management
  • Market trend analysis
  • Budget management for marketing
  • Content management across platforms
  • Multilingual communication skills

Nice-to-have

  • Strong analytical and problem-solving skills
  • Creative and innovative mindset
  • Event management experience
  • Cross-functional team communication

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Minimum 8+ years marketing experience
  • Experience in retail banking, digital bank, fintech or creative agency
  • Fluent in English, Cantonese, and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter