Werkstudent Marketing (m/w/x)

ZEISS Digital Innovation

Dresden, Germany
B2b marketing activities
Marketing campaign planning and execution
Analysis, tracking, and reporting campaign performance
As part of the ZEISS Group, ZEISS Digital Innovation develops individual digital and software solutions with high expertise in the high-tech sector and agile working methods

Job Summary

  • As part of the ZEISS Group, ZEISS Digital Innovation develops individual digital and software solutions with high expertise in the high-tech sector and agile working methods.
  • As part of our Commercial Marketing team, you will support the implementation of various B2B marketing activities in close cooperation with Sales and Business Development.
  • You will contribute to the successful implementation of our marketing strategies and effectively reach our target groups.

Matching Summary

As part of the ZEISS Group, ZEISS Digital Innovation develops individual digital and software solutions with high expertise in the high-tech sector and agile working methods.

Skills & Requirements

Must-have

  • B2B marketing activities
  • Marketing campaign planning and execution
  • Analysis, tracking, and reporting campaign performance
  • Content creation for website
  • Digital marketing support
  • Market analysis and competitor research

Nice-to-have

  • Creative and dynamic marketing team
  • Creative and analytical skills
  • AI tools and AI assistant creation
  • Design affinity
  • Teamwork and independent work style

Key Requirements

  • Good study results in Marketing, Communication, Business Administration, or related field
  • First experience in marketing
  • Proficiency in MS Office (Outlook, Excel, PowerPoint)
  • Very good German and English language skills (C1/C2)

Work Rights

Not specified

Tailored Resume

Cover Letter