Own the day-to-day execution of the brand’s social media program across national and local channels
Job Summary
Own the day-to-day execution of the brand’s social media program across national and local channels.
Create and publish social content across priority platforms, such as Instagram, Facebook, and Google Business Profile, with additional support across TikTok, YouTube Shorts, and LinkedIn as needed.
Track social performance metrics and build regular reporting to identify trends, insights, and optimization opportunities.
Matching Summary
Own the day-to-day execution of the brand’s social media program across national and local channels.
Skills & Requirements
Must-have
Create and publish social content
Develop social media content calendar
Track social performance metrics
Monitor and respond to comments
Package assets for franchise deployment
AI tools for content creation
Nice-to-have
Fast-paced environment
Organized and consistent output
Brand standards maintenance
Key Requirements
5+ years of experience managing social accounts
Strong experience creating social-first content
Excellent copywriting skills
Experience using Canva, Adobe Creative Suite, CapCut