8-10+ years marketing to cios and technical buyers
Complex matrix organization leadership
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Workday is seeking a Campaign Director for the CIO Persona, responsible for leading global marketing strategies aimed at enterprise IT buyers. The role demands a blend of strategic leadership, collaboration across teams, and the ability to convey complex technology narratives effectively.
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Job Summary
This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
The Campaign Director acts as a strategic hub across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified, multichannel story is brought to market with precision.
Workday offers a flexible work approach requiring at least half of the time each quarter in the office or field, combined with competitive compensation including base salary, bonus, and stock grants.
Matching Summary
Match Score: 75
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Workday is seeking a Campaign Director for the CIO Persona, responsible for leading global marketing strategies aimed at enterprise IT buyers. The role demands a blend of strategic leadership, collaboration across teams, and the ability to convey complex technology narratives effectively.
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Salary
Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs and technical buyers