Programmatic Media Lead

PMG

Dallas, TX, USA
On-site
Programmatic media campaign strategy
Full-funnel programmatic planning
Programmatic video and ctv experience
Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction

Job Summary

  • Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.
  • Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
  • Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.

Matching Summary

Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.

Skills & Requirements

Must-have

  • Programmatic media campaign strategy
  • Full-funnel programmatic planning
  • Programmatic video and CTV experience
  • Ad Exchanges, Ad Servers, DSPs
  • Microsoft Excel and SQL proficiency
  • Client stakeholder engagement

Nice-to-have

  • Curiosity and adaptability
  • Customer-focused mindset
  • People-focused leadership
  • Mentoring junior team members

Key Requirements

  • 4+ years digital media/programmatic experience
  • Bachelor's degree or equivalent experience
  • Intermediate Analytics and Marketing Metrics expertise
  • Heavy video background preferred
  • Familiarity with Measurement Systems

Work Rights

Not specified

Tailored Resume

Cover Letter