Media Analyst - Tommy Hilfiger

TOMMY HILFIGER

United States
Base: $76,300 - $103,100; bonus/equity: not specif...
Hybrid
2-3 years digital marketing analytics experience
Adobe analytics or google analytics proficiency
Full funnel paid media performance tracking
The role involves gathering and analyzing data from various digital marketing channels to inform strategies and optimize campaign performance for the Americas Media team

Job Summary

  • The role involves gathering and analyzing data from various digital marketing channels to inform strategies and optimize campaign performance for the Americas Media team.
  • Candidates will collaborate with cross-functional teams and external agencies to develop data-driven insights that drive business growth and improve ROI across US and Canada markets.
  • PVH offers a competitive total rewards package including an above-market 401(k) contribution, diverse health benefits, and flexible working arrangements.

Matching Summary

The role involves gathering and analyzing data from various digital marketing channels to inform strategies and optimize campaign performance for the Americas Media team.

Salary

Base: $76,300 - $103,100; Bonus/Equity: Not specified; Benefits: Competitive pay, bonus programs, medical/vision/dental insurance, 401(k), hybrid work

Skills & Requirements

Must-have

  • 2-3 years digital marketing analytics experience
  • Adobe Analytics or Google Analytics proficiency
  • Full funnel paid media performance tracking
  • DSP and DMP platform knowledge
  • A/B testing and experimentation design

Nice-to-have

  • Strong communication with non-technical stakeholders
  • Proactive identification of trends and opportunities
  • Ability to thrive in fast-paced dynamic environment
  • Experience with Marketing Mix Modeling (MMM)
  • Innovative thinker with rule-based segmentation logic

Key Requirements

  • Bachelor's Degree preferred in quantitative field
  • 2-3 years experience in digital marketing analytics
  • Not eligible for sponsorship

Work Rights

Not specified

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