Marketing Automation & Messaging Senior Manager

Disney Streaming

New York, NY, United States
Base: $121,000.00 to $162,200.00 py; bonus/equity:...
Braze journey building
Lifecycle messaging
Multi-channel messages
The Marketing Automation & Messaging Senior Manager will be responsible for Braze journey building, focused on email, in-app, and other messaging channels

Job Summary

  • The Marketing Automation & Messaging Senior Manager will be responsible for Braze journey building, focused on email, in-app, and other messaging channels.
  • This role reports to the VP Product Marketing and requires building, testing, and delivering multi-channel messages to drive subscriber and retention goals.
  • The position involves leading and optimizing messaging reporting, running ad hoc analysis, and determining the roadmap for automation to modernize tools and systems.

Matching Summary

The Marketing Automation & Messaging Senior Manager will be responsible for Braze journey building, focused on email, in-app, and other messaging channels.

Salary

Base: $121,000.00 to $162,200.00 per year; Bonus/Equity: May be provided; Benefits: Full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • Braze journey building
  • lifecycle messaging
  • multi-channel messages
  • messaging optimization
  • split and multivariate tests
  • messaging reporting and analysis

Nice-to-have

  • optimizing fan experience
  • building loyal fans
  • strategic and targeted marketing
  • drive innovation within Braze

Key Requirements

  • Minimum 6 years of experience in operations or digital marketing
  • Experience working in CMS tools for lifecycle messaging
  • Proven track record of developing and executing marketing messaging strategies
  • Strong analytical skills and experience with web analytics tools
  • Excellent communication and collaboration skills
  • Proven ability to manage multiple projects and meet deadlines
  • Bachelor's degree in Marketing, Communications, Business, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter