Principal Product Marketing Manager, Retention

Adobe

Base: $145,400 - $261,150 annually (us); californi...
Not specified in the job description.
10+ years experience in saas retention
Lifecycle marketing expertise
Cross-functional collaboration with data science
Adobe is seeking a Principal Product Marketing Manager for the Acrobat team to enhance customer retention and reduce churn among its paid user base. The role involves developing strategies and interventions to engage users and ensure the long-term value of Acrobat subscriptions through cross-functional collaboration

Job Summary

  • This role is responsible for defining the end-to-end retention playbook to improve long-term value for paid Acrobat users.
  • The candidate will partner with Analytics and Data Science teams to leverage propensity models and develop targeted interventions.
  • Adobe offers a comprehensive benefits program and a culture where employees are empowered to make an impact through innovation.

Matching Summary

Match Score: 85

Adobe is seeking a Principal Product Marketing Manager for the Acrobat team to enhance customer retention and reduce churn among its paid user base. The role involves developing strategies and interventions to engage users and ensure the long-term value of Acrobat subscriptions through cross-functional collaboration.

Salary

Base: $145,400 - $261,150 annually (US); California Base: $180,300 - $261,150; Short-term incentives via Annual Incentive Plan (AIP)

Skills & Requirements

Must-have

  • 10+ years experience in SaaS retention
  • Lifecycle marketing expertise
  • Cross-functional collaboration with Data Science
  • Churn reduction strategy development
  • Propensity modeling and analytics

Nice-to-have

  • Experience with AI-powered tools
  • Strong influence without authority
  • Ability to operate in ambiguous environments
  • Strategic advisor mindset for experimentation

Key Requirements

  • 10+ years of experience in engagement & retention roles
  • Proven track record driving user-facing improvements in SaaS
  • Ability to collaborate with diverse cross-functional teams

Work Rights

Not specified

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