In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI
Job Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
Matching Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
Skills & Requirements
Must-have
E-commerce campaign and content planning
In-site integrated campaign and content
Tmall KOL livestreaming landscape
EC communication assets development
Always on content excellence management
In-depth EC knowledge TM and JD
Nice-to-have
Deep human understanding and trusted science
Agile, performance-focused culture
Self-motivated and result driven
Good learning agility and curiosity
Key Requirements
Minimum 5 years working experience in EC
Successful EC campaign or projects experience on Tmall or JD
Good Marketing fundamentals
Data analytics & Insight generation skill
Good understanding of Digital & Ecommerce Traffic ecosystem