Abrysvo Sr. Director Consumer Lead (oa/maternal)

Pfizer Com Sg

Base: $214,900.00 - $358,100.00; bonus/equity: 22....
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Consumer marketing strategy
Consumer behavior insights
Branded campaigns
** Pfizer is seeking a Sr. Director Consumer Lead for the Abrysvo maternal vaccines, responsible for developing consumer strategies and leading marketing initiatives to enhance vaccine uptake. The ideal candidate should have extensive experience in consumer marketing, strong leadership skills, and the ability to analyze consumer behavior. **

Job Summary

  • The Abrysvo Maternal Consumer Lead is a leadership role in the consumer vaccines franchise Consumer Business Lead for both OA & Maternal Abrysvo Businesses, partnering closely with the Asset leaders and other channel leads on the business, and quarterbacking/partnering to develop the right consumer strategies to meet business needs.
  • Responsible for the insights, strategies, and branded campaigns in support of both businesses, partnering with vaccines colleagues & CMO/Pfizer brand where aligned to execute and optimize.
  • The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions, develop meaningful insights, and create compelling strategies to influence consumer behavior against audiences that have a high propensity to vaccinate.

Matching Summary

Match Score: 75

** Pfizer is seeking a Sr. Director Consumer Lead for the Abrysvo maternal vaccines, responsible for developing consumer strategies and leading marketing initiatives to enhance vaccine uptake. The ideal candidate should have extensive experience in consumer marketing, strong leadership skills, and the ability to analyze consumer behavior. **

Salary

Base: $214,900.00 - $358,100.00; Bonus/Equity: 22.5% bonus target; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • consumer marketing strategy
  • consumer behavior insights
  • branded campaigns
  • portfolio media plan
  • measurement and optimization strategies
  • strategic marketing and analytical thinking

Nice-to-have

  • high learning agility
  • innovative ideas
  • collaboration and teamwork
  • comfort with ambiguity
  • agile mindset

Key Requirements

  • Bachelor's and 12+ years of experience
  • Master's and 10+ years of experience
  • digital and traditional communication channel tactics
  • stakeholder engagement
  • market development
  • customer experience
  • segmentation experience
  • project management
  • cross-functional team coordination
  • permanent work authorization in the United States

Work Rights

Permanent work authorization required

Tailored Resume

Cover Letter