Ec Brand Manager-paid Media&booth-上海

Pfizer

Shanghai, China
**
5+ years digital marketing experience
Pharmaceutical advertising regulations
Sem and information feed management
** Pfizer is seeking a Paid Media & Booth Manager in Shanghai to oversee digital advertising and offline event strategies for prescription drugs in the weight management sector. The ideal candidate should have over five years of experience in digital marketing, particularly in regulated industries, and must ensure compliance with pharmaceutical advertising regulations while optimizing ROI. **

Job Summary

  • This role leads paid traffic acquisition and offline touchpoint initiatives specifically for prescription drugs in the weight management field.
  • Candidates must navigate strict pharmaceutical advertising regulations to ensure all creatives pass medical, legal, and compliance reviews.
  • The position offers the opportunity to work at the intersection of cutting-edge pharma and digital innovation while improving patient lives.

Matching Summary

Match Score: 75

** Pfizer is seeking a Paid Media & Booth Manager in Shanghai to oversee digital advertising and offline event strategies for prescription drugs in the weight management sector. The ideal candidate should have over five years of experience in digital marketing, particularly in regulated industries, and must ensure compliance with pharmaceutical advertising regulations while optimizing ROI. **

Skills & Requirements

Must-have

  • 5+ years digital marketing experience
  • Pharmaceutical advertising regulations
  • SEM and information feed management
  • Booth activation and event planning
  • ROI optimization and data analysis

Nice-to-have

  • Prescription drug business model knowledge
  • Cross-functional team collaboration
  • Strong project management skills
  • Interactive design capabilities
  • Offline to online traffic conversion

Key Requirements

  • 5+ years in digital marketing or media buying
  • Experience in healthcare or highly regulated industries
  • Proven track record managing large-scale booth activations
  • Familiarity with prescription drug digital business models

Work Rights

Not specified

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