Marketing Programs & Communications Specialist

Caterpillar of Australia

Peoria, IL, USA
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Event marketing initiatives
Internal and dealer-facing communications
Populo communication platform
Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U)

Job Summary

  • Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U).
  • Plan and execute integrated event marketing initiatives including trade shows, conferences, and promotional activations.
  • Develop and manage internal and dealer-facing marketing communications that align with the R&U Marketing Strategy.

Matching Summary

Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U).

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, etc.

Skills & Requirements

Must-have

  • event marketing initiatives
  • internal and dealer-facing communications
  • Populo communication platform
  • lead generation and routing
  • promotional merchandise platform

Nice-to-have

  • creative strategic thinker
  • solutions driven mindset
  • positive collaborative approach
  • resilience flexibility adaptability

Key Requirements

  • High levels of organization
  • analytical thinking
  • project management expertise
  • work independently
  • navigate ambiguity

Work Rights

Not specified

Tailored Resume

Cover Letter