The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure strict adherence to privacy rules and regulations regarding the release of information concerning residents, employees, and the facility.
This position requires preparing a departmental operating budget and maintaining an adequate liaison with families, residents, and community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's degree or equivalent experience
5 years healthcare marketing experience
HIPAA and privacy regulation compliance
Budget preparation and resource allocation
Public relations and media liaison
Internal communications management
Nice-to-have
Creative support for activity departments
Community service group participation
Emergency public relations coordination
Positive workplace atmosphere creation
Cross-departmental rapport building
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in health care setting
Proficiency in Microsoft Suite products
Ability to interpret governmental regulations and business correspondence