Senior Director, Integrated Marketing

Covetrus

Remote
$155,100-$221,500; not specified; not specified py
Demand generation programs
Account-based marketing
Customer engagement strategies
Lead the Integrated Marketing function, including demand generation, go-to market, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives

Job Summary

  • Lead the Integrated Marketing function, including demand generation, go-to market, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives.
  • Translate Covetrus’ brand and offerings into compelling value propositions for veterinary practices, distributors, and industry partners, working closely with Sales, Revenue Operations, Product, and other teams.
  • Offerings include 401k savings & company match, paid time off, paid holidays, maternity/parental/military leave, health/dental/vision benefits, HSAs, FSAs, life & disability benefits, identity theft protection, and pet insurance.

Matching Summary

Lead the Integrated Marketing function, including demand generation, go-to market, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives.

Salary

$155,100-$221,500; Not specified; Not specified

Skills & Requirements

Must-have

  • Demand generation programs
  • Account-based marketing
  • Customer engagement strategies
  • B2B marketing leadership
  • Cross-functional collaboration

Nice-to-have

  • Data-driven optimization
  • Storytelling and executive presence
  • SaaS industry experience
  • Healthcare industry experience

Key Requirements

  • 10+ years B2B marketing experience
  • 5+ years leadership role
  • Proven demand generation scaling
  • Integrated marketing campaign leadership
  • B2B marketing engine development

Work Rights

Not specified

Tailored Resume

Cover Letter