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Target Inc. is seeking a Senior Media Analyst to lead programmatic media buying and campaign strategies aimed at delivering measurable business impacts. The ideal candidate will have extensive experience in digital marketing, particularly in managing DSP campaigns, and possess strong analytical and collaborative skills.
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Job Summary
Serve as a subject matter expert in programmatic media buying, leading full-funnel, data-driven campaign strategies that deliver measurable business impact.
Own the end-to-end programmatic campaign lifecycle — from strategic planning, audience and media research, and execution across DSPs, to continuous optimization, performance analysis, and insights delivery.
Collaborate closely with sales, product, creative, and analytics teams to design and execute innovative media strategies, evaluate technology and data solutions, and contribute to the broader growth of performance marketing capabilities.
Matching Summary
Match Score: 75
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Target Inc. is seeking a Senior Media Analyst to lead programmatic media buying and campaign strategies aimed at delivering measurable business impacts. The ideal candidate will have extensive experience in digital marketing, particularly in managing DSP campaigns, and possess strong analytical and collaborative skills.
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Skills & Requirements
Must-have
Programmatic campaign lifecycle ownership
DSP campaign management and optimization
Omnichannel paid media practices
Data-driven campaign strategies
Performance marketing mastery
Nice-to-have
Cross-functional leadership
Industry trend analysis
Knowledge sharing and best practices
Key Requirements
8–10 years of experience in digital/programmatic marketing
3–5+ years in hands-on DSP campaign management
Bachelor’s degree or higher in Marketing, Economics, Data/Technical field