Publishing Activation Lead - China Market

Tencent Music Entertainment Group

Not specified
5+ years cn game marketing experience
China gtm plan execution
Cn social platform campaign management
Tencent Music Entertainment Group is seeking a Publishing Activation Lead for the China Market to adapt and execute publishing strategies that resonate with local players. The ideal candidate should have extensive experience in Chinese game or entertainment marketing, with a strong understanding of local culture and community engagement

Job Summary

  • The role involves adapting and executing global publishing strategies specifically for the Chinese gaming market.
  • Candidates will be responsible for delivering weekly insights on player sentiment, pricing trends, and KOL ecosystems in China.
  • The position requires bridging local execution with HQ coordination while ensuring cultural relevance and regulatory alignment.

Matching Summary

Match Score: 85

Tencent Music Entertainment Group is seeking a Publishing Activation Lead for the China Market to adapt and execute publishing strategies that resonate with local players. The ideal candidate should have extensive experience in Chinese game or entertainment marketing, with a strong understanding of local culture and community engagement.

Skills & Requirements

Must-have

  • 5+ years CN game marketing experience
  • China GTM plan execution
  • CN social platform campaign management
  • Heybox or CN distribution network operation
  • CN content regulation compliance

Nice-to-have

  • Experience with limited budget organic campaigns
  • Strong negotiation and localization skills
  • Ability to advocate for local market needs globally
  • Deep understanding of CN gamer culture

Key Requirements

  • 5+ years experience in CN game or entertainment marketing
  • Proven record of running successful campaigns on Chinese social platforms
  • Familiarity with CN content regulations and community sentiment

Work Rights

Not specified

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