(senior) Marketing Manager (all Genders)

HelloFresh

Berlin, Germany
On-site
3+ years growth or performance marketing experience
Deep understanding of marketing attribution
Strategic budget planning for digital campaigns
HelloFresh is seeking a Senior Marketing Manager for its Berlin office to oversee and scale paid marketing activities in the DACH region. The ideal candidate will have substantial experience in growth or performance marketing, particularly in campaign scaling and data analysis

Job Summary

  • This role is responsible for scaling paid marketing activities within the DACH region by translating global growth strategies into effective local campaigns.
  • The position involves rigorous KPI monitoring, spend pacing, and validating campaign impact through incremental and lift tests.
  • HelloFresh offers a flexible work environment with benefits including remote work options, fitness subsidies, and a monthly Deutschlandticket contribution.

Matching Summary

Match Score: 85

HelloFresh is seeking a Senior Marketing Manager for its Berlin office to oversee and scale paid marketing activities in the DACH region. The ideal candidate will have substantial experience in growth or performance marketing, particularly in campaign scaling and data analysis.

Skills & Requirements

Must-have

  • 3+ years Growth or Performance Marketing experience
  • Deep understanding of Marketing Attribution
  • Strategic budget planning for digital campaigns
  • Fluent German and English (C1 level)
  • Experience with Incremental and Lift Tests

Nice-to-have

  • Proactive identification of optimization potential
  • Strong stakeholder management skills
  • Collaboration with design teams
  • Interest in innovative channel expansion

Key Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Minimum 3 years of experience in Growth or Performance Marketing
  • Fluent German and English language proficiency (C1)

Work Rights

Not specified

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