Global Crm Manager – Customer Journeys

Jellycat Ltd

London, United Kingdom
On-site
4+ years hands-on crm experience
Cdmp platform expertise (klaviyo/bloomreach)
Multi-channel automation design
This role plays a pivotal part in executing the CRM strategy by developing and scaling the lifecycle and automation engine

Job Summary

  • This role plays a pivotal part in executing the CRM strategy by developing and scaling the lifecycle and automation engine.
  • You will design sophisticated, data-driven, multi-channel automated communications to elevate customer experience and drive commercial performance.
  • The position involves mapping the customer lifecycle and building trigger journeys that move fans from leads to superfans while increasing CLTV.

Matching Summary

This role plays a pivotal part in executing the CRM strategy by developing and scaling the lifecycle and automation engine.

Skills & Requirements

Must-have

  • 4+ years hands-on CRM experience
  • CDMP platform expertise (Klaviyo/Bloomreach)
  • Multi-channel automation design
  • Lifecycle marketing and segmentation
  • Structured A/B testing programmes

Nice-to-have

  • HTML knowledge for email QA
  • Fast-paced high-growth environment
  • Mentoring junior team members
  • Cross-functional collaboration skills
  • Proactive self-starter mindset

Key Requirements

  • 4+ years CRM experience
  • Experience with CDMP tools
  • Retail environment background
  • Understanding of GDPR and privacy laws

Work Rights

Not specified

Tailored Resume

Cover Letter