Lead the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams
Job Summary
Lead the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams.
Translate category growth strategies into holistic, data-driven media plans across offline, online, and retail media channels to drive brand power and conversion.
Operate as the country media consigliere to senior leadership, elevating agency performance and ensuring best-in-class media governance and optimisation.
Matching Summary
Lead the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams.
Skills & Requirements
Must-have
media strategy and planning leadership
data-driven marketing and performance
agency and ecosystem leadership
brand safety and fraud governance
retail media and e-commerce expertise
stakeholder management at senior level
Nice-to-have
collaboration and communication skills
agile and pioneer mindset
social-first demand generation
cross-functional team partnership
analytics and problem-solving
Key Requirements
proven advertising/media budget management
experience in data-driven marketing and e-commerce
ability to advise on media and marketing strategies