Own the global website strategy and roadmap across all regional and country-specific web properties, ensuring alignment with brand standards, business priorities, marketing objectives, and local market needs
Job Summary
Own the global website strategy and roadmap across all regional and country-specific web properties, ensuring alignment with brand standards, business priorities, marketing objectives, and local market needs.
Define and execute the global SEO, AEO, and GEO strategy, owning on-page, technical, and off-page optimization to drive organic visibility across traditional search, answer engines, and generative AI platforms.
Drive experimentation and continuous growth, owning the global testing and CRO roadmap, leading A/B and multivariate testing across key journeys, headlines, CTAs, forms, and page flows to improve engagement, lead capture, and conversion efficiency across regions.
Matching Summary
Own the global website strategy and roadmap across all regional and country-specific web properties, ensuring alignment with brand standards, business priorities, marketing objectives, and local market needs.