Senior Category Manager, Nrt

Haleon

Shanghai, China
Nrt/o2o channel strategy
Consumer insights and data analysis
Platform partnership management
Develop and execute the full-domain business strategy and operational plan for the assigned category in the O2O channel, based on new retail market trends, platform dynamics, and consumer demand changes, aligning with company business objectives

Job Summary

  • Develop and execute the full-domain business strategy and operational plan for the assigned category in the O2O channel, based on new retail market trends, platform dynamics, and consumer demand changes, aligning with company business objectives.
  • Build a competitive and professional composite team with multi-functional capabilities including data management, market insight, consumer research, sales negotiation, and content production, to drive the brand to become a leading competitive brand in the instant retail industry.
  • Haleon is committed to mobilizing its purpose in a way that represents the diverse consumers and communities who rely on its brands every day, creating an inclusive culture where different backgrounds and views are valued and respected.

Matching Summary

Develop and execute the full-domain business strategy and operational plan for the assigned category in the O2O channel, based on new retail market trends, platform dynamics, and consumer demand changes, aligning with company business objectives.

Skills & Requirements

Must-have

  • NRT/O2O channel strategy
  • Consumer insights and data analysis
  • Platform partnership management
  • Cross-functional collaboration
  • Content creation and iteration

Nice-to-have

  • Agile and performance-focused culture
  • Human understanding and trusted science
  • Purpose-driven organization

Key Requirements

  • Bachelor's degree or above
  • 8+ years of experience in pharmaceutical retail, new pharmaceutical retail, or digital marketing
  • Pharmaceutical instant retail experience preferred
  • Proficiency in OFFICE suite, especially PPT
  • English communication skills

Work Rights

Not specified

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