Vp Launch Excellence And Customer Insights

Becton, Dickinson and Company

Franklin Lakes, NJ, USA
Base: $207,900.00 - $374,200.00 usd annual; bonus/...
Fully remote
Launch excellence framework
Market insights generation
Omnichannel marketing expertise
Lead BD’s Marketing Center of Excellence (COE) focused on driving world-class product launches and actionable market insights

Job Summary

  • Lead BD’s Marketing Center of Excellence (COE) focused on driving world-class product launches and actionable market insights.
  • Establish gold-standard processes for launch readiness, including economic modeling, demand forecasting, pricing, and omnichannel activation.
  • Lead enterprise-wide insights generation, including market segmentation, behavioral analysis, and competitive intelligence.

Matching Summary

Lead BD’s Marketing Center of Excellence (COE) focused on driving world-class product launches and actionable market insights.

Salary

Base: $207,900.00 - $374,200.00 USD Annual; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Launch Excellence framework
  • Market insights generation
  • Omnichannel marketing expertise
  • Advanced analytics capabilities
  • Strategic leadership
  • Cross-functional team alignment

Nice-to-have

  • Growth-centered culture
  • Inspiring leaders
  • Development opportunities
  • Doing what's right
  • Supporting each other

Key Requirements

  • 15+ years marketing leadership experience
  • MedTech industry expertise
  • Proven product launch expertise
  • Proven market insights expertise
  • Bachelor's degree in marketing or related field
  • MBA or advanced degree preferred

Work Rights

Not specified

Tailored Resume

Cover Letter