Lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys, user activation, onboarding, merchandising, and keyword routing
Job Summary
Lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys, user activation, onboarding, merchandising, and keyword routing.
Partner closely with PMM, marketing, product, and analytics leaders to develop and implement a cross-app growth roadmap and drive cross-functional alignment.
Identify gaps and friction points in user journeys, develop high-impact integration and optimization initiatives, and deliver measurable business impact across the Creator web portfolio.
Matching Summary
Lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys, user activation, onboarding, merchandising, and keyword routing.
Salary
Base: $145,400 -- $261,150 annually (US); Base: $180,300 - $261,150 (California); Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Cross-app user journeys
User activation and onboarding
Keyword routing frameworks
Cross-app merchandising opportunities
Data-driven insights and actions
Nice-to-have
Culture of learning and experimentation
Voice of the customer
Category-defining user experiences
Key Requirements
10+ years of experience
GTM strategy, product-led growth, product strategy, or growth marketing roles
Experience working across multiple products/portfolios
Experience in high-growth, fast-paced environments