Senior Brand Manager, Powerade

Coca-Cola HBC AG

Atlanta, GA, United States
$139,600 - $157,900; 15% annual incentive; not spe...
Develop annual marketing plans
Lead cross-functional teams
Analyze consumer opportunities
Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category

Job Summary

  • Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category.
  • The Senior Brand Manager leads and inspires a cross-functional team and external partners to deliver annual brand plans and activate big-bet initiatives that drive meaningful brand and business growth.
  • This leader will champion the consumer, identify growth opportunities, and mobilize cross-functional teams to bring initiatives to life.

Matching Summary

Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category.

Salary

$139,600 - $157,900; 15% Annual Incentive; Not specified

Skills & Requirements

Must-have

  • Develop annual marketing plans
  • Lead cross-functional teams
  • Analyze consumer opportunities
  • Manage brand budgets
  • Execute strategic brand initiatives
  • NARTD category experience preferred

Nice-to-have

  • Growth mindset
  • Curious, empowered, inclusive, agile
  • Passion for understanding consumer behavior
  • Storytelling and communication skills

Key Requirements

  • 6+ years of experience in brand marketing
  • Bachelor’s degree in Marketing, Communications or Business
  • MBA or equivalent advanced degree preferred
  • Authorized to work in the United States

Work Rights

Must be authorized to work in the US

Tailored Resume

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