Specialist, Marketing Channel Analytics

FCT

Base: 71,500 - 87,500 cad; bonus/equity: potential...
Hybrid
Marketing campaign scorecards
Digital marketing roi analysis
Audience engagement optimization
FCT is seeking a Specialist in Marketing Channel Analytics to manage and analyze marketing initiatives, providing insights to optimize campaigns and audience engagement. The role requires 2-4 years of relevant experience in marketing analytics and proficiency in tools like Google Analytics and Adobe Analytics

Job Summary

  • Manage the development, execution and distribution of the various marketing/campaign scorecards to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns.
  • Produce timely return on investment and post mortem analyses and reporting on all digital marketing initiatives.
  • Comprehensive benefits that include Employee and Family Assistance Program (EFAP) and Wellness Essentials Group retirement savings plan with company match.

Matching Summary

Match Score: 85

FCT is seeking a Specialist in Marketing Channel Analytics to manage and analyze marketing initiatives, providing insights to optimize campaigns and audience engagement. The role requires 2-4 years of relevant experience in marketing analytics and proficiency in tools like Google Analytics and Adobe Analytics.

Salary

Base: 71,500 - 87,500 CAD; Bonus/Equity: Potential for performance-based incentives; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Marketing campaign scorecards
  • Digital marketing ROI analysis
  • Audience engagement optimization
  • Google Analytics
  • Adobe Analytics

Nice-to-have

  • Team-oriented environment
  • Customer success commitment
  • Professional growth opportunities
  • Diversity and inclusion

Key Requirements

  • 2-4 years in marketing analytics
  • Experience with analytics programs
  • Applying performance data to strategy

Work Rights

Not specified

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