Director, Performance Analytics

Fanatics

Los Angeles, CA, United States
Los angeles salary range: $174,000—$215,000 usd; n...
On-site
Marketing analytics and measurement ecosystem
Attribution, incrementality testing, mmm, ltv modeling
Data ingestion from ad platforms, mmps, cdps, crm
As the Director of Performance Analytics, you will serve as the technical owner of Fanatics Collect’s marketing analytics and measurement ecosystem

Job Summary

  • As the Director of Performance Analytics, you will serve as the technical owner of Fanatics Collect’s marketing analytics and measurement ecosystem.
  • You will lead a team of analytics engineers and senior analysts while setting technical direction, building attribution models, and defining best-in-class measurement practices.
  • This role is critical to shaping the performance strategy behind user acquisition, retention, and lifecycle marketing through advanced analytics, experimentation, and scalable data infrastructure.

Matching Summary

As the Director of Performance Analytics, you will serve as the technical owner of Fanatics Collect’s marketing analytics and measurement ecosystem.

Salary

Los Angeles Salary Range: $174,000—$215,000 USD; NYC Salary Range: $188,000—$230,000 USD; Benefits: Not specified

Skills & Requirements

Must-have

  • Marketing analytics and measurement ecosystem
  • Attribution, incrementality testing, MMM, LTV modeling
  • Data ingestion from ad platforms, MMPs, CDPs, CRM
  • Probabilistic attribution models and cohort-based LTV
  • Incrementality testing and media mix modeling
  • Performance monitoring tools and growth KPIs

Nice-to-have

  • Enhance marketing performance and data access
  • Stay ahead of privacy regulation trends
  • Leading analytics teams in high-growth environments

Key Requirements

  • 8–10+ years in marketing analytics
  • Advanced proficiency in SQL and Python or R
  • Deep expertise in attribution systems and MMPs
  • Strong background in designing and interpreting A/B tests
  • Experience partnering with data engineering on ETL pipelines
  • Bachelor’s or Master’s degree in a quantitative field

Work Rights

Not specified

Tailored Resume

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