Growth Marketing Manager - B2c

MYOB

Sydney, Australia
On-site
Full-funnel performance marketing campaigns
Paid sem and crm
Audience segmentation and remarketing
Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels

Job Summary

  • Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels.
  • Own key performance metrics (CPL, CAC, ROAS), actively managing budgets and channel mix to hit and exceed commercial targets.
  • Collaborate with network partners, publishers, automotive brands and internal growth marketing colleagues to design and run coordinated, high‑impact campaigns.

Matching Summary

Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels.

Skills & Requirements

Must-have

  • Full-funnel performance marketing campaigns
  • Paid SEM and CRM
  • Audience segmentation and remarketing
  • A/B and multivariate testing
  • Performance reporting and insights
  • Paid search, social, display, video, affiliates

Nice-to-have

  • Market best practice scanning
  • Emerging trends and new tactics
  • Automotive or D2C consumer finance experience

Key Requirements

  • Proven record of delivering measurable acquisition and revenue outcomes
  • Hands-on experience managing paid channels (Google, Meta, LinkedIn)
  • Lifecycle and marketing automation experience
  • Conversion focused copy and campaigns experience
  • Conversion rate optimisation and testing methodologies expertise
  • Proficiency in GA4 and other performance analytics platforms

Work Rights

Not specified

Tailored Resume

Cover Letter