The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all public information accurately describes services while strictly adhering to Privacy Rules and Regulations regarding resident data.
This position requires preparing a departmental operating budget and serving on various committees as directed by the Administrator.
Matching Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
5 years healthcare marketing experience
HIPAA privacy rules compliance
Public relations program development
Budget preparation and resource allocation
Nice-to-have
Creative support for resident activities
Strong rapport with department directors
Community service group participation
Emergency public relations management
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in healthcare marketing/public relations